Prometheus 2012 3d 1080p 19: The Benefits of Watching the Film in 3D and HD

Prometheus (/prəˈmiːθiəs/ prə-MEE-thee-əs) is a 2012 science fiction horror film co-produced and directed by Ridley Scott, written by Jon Spaihts and Damon Lindelof and starring Noomi Rapace, Michael Fassbender, Guy Pearce, Idris Elba, Logan Marshall-Green, and Charlize Theron. It is set in the late 21st century and centers on the crew of the spaceship Prometheus as it follows a star map discovered among the artifacts of several ancient Earth cultures. Seeking the origins of humanity, the crew arrives on a distant world and discovers a threat that could cause the extinction of the human species.

Prometheus was released on June 1, 2012, in the United Kingdom and on June 8, 2012, in North America. The film earned generally positive reviews, receiving praise for the designs, production values and cast performances, but was criticized for its uneven script and unresolved plot points. The film grossed over $403 million worldwide. A sequel, Alien: Covenant, was released in May 2017, tying the film permanently to the Alien franchise and making it the fifth installment.

Prometheus 2012 3d 1080p 19

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In December 2010, it was reported that the film would be called Paradise,[18] named after John Milton's poem Paradise Lost, but Scott considered that this would convey too much information about the film. Fox CEO Thomas Rothman suggested Prometheus, which was confirmed as the title in January 2011.[55][83] A release date was scheduled for March 9, 2012, but weeks later the release was postponed until June 8, 2012.[83][84] With the name confirmed, the production team began to publicly distance the film from its Alien origins, and were deliberately vague about the connection between the films, believing it would build audience anticipation for Prometheus.[80] Scott stated that "while Alien was indeed the jumping-off point for this project, out of the creative process evolved a new, grand mythology and universe in which this original story takes place. The keen fan will recognize strands of Alien's DNA, so to speak, but the ideas tackled in this film are unique, large and provocative."[85] In June 2011, Scott and Lindelof confirmed that Prometheus takes place in the same universe as the events of the Alien series.[86][87] In July 2011, Scott stated that "by the end of the third act you start to realize there's a DNA of the very first Alien, but none of the subsequent [films]."[74]

Scott used the 3D footage to increase the illusion of depth. Despite this being his first 3D film he found the process easy. He said, "You can literally twiddle a knob and the depth will increase," and, "the trick is not to overdo it."[114] In December 2011, Rapace undertook additional dialogue recordings for the film.[6] Additional pick-up scenes were filmed during January 2012, including a one-day shoot on the Isle of Skye, Scotland, and a new scene shot at a cave in the Scottish mountains.[116][117][118] For dark scenes, the film was color graded to specifically compensate for the light loss of 3D glasses, to ensure the image was comparable to the 2D version.[119]

In July 2011, Scott said that he was filming Prometheus with both adult-oriented R and more accessible PG-13 film ratings in mind, allowing the more adult content to be cut if necessary without harming the overall presentation. Scott said he had a responsibility to 20th Century Fox to be able to present a PG-13 cut of the film if the studio demanded, allowing it to be viewed by a wider potential audience.[120] When asked about the rating, Scott said, "The question is, do you go for the PG-13, or do you go for what it should be, which is R? Financially it makes quite a difference ... essentially it's kinda R ... it's not just about blood, it's about ideas that are very stressful."[121] Scott also said that, regardless of rating, he would present the most aggressive cut of the film he could,[121] while Rothman said that Scott would not be forced to compromise the film's quality to avoid an R-rating.[122] On May 7, 2012, Fox confirmed that the film had received an R-rating and would be released without any cuts being made.[123][124] According to Scott, the scene of Shaw surgically removing her alien offspring was the significant cause of the restrictive rating, and it was suggested that removing the scene entirely would be the only way to gain a lower one.[125] A fight scene between Shaw and the Engineer was shortened because Scott decided that Shaw directly wounding the Engineer diminished his role.[126] Scott concluded work on the film in March 2012.[127]

Marc Streitenfeld, who had worked with Scott on earlier projects, composed the musical score for Prometheus.[128] It took just over a week to record with a 90-piece orchestra at Abbey Road Studios in London, England.[129] Streitenfeld began writing ideas for the score after reading the script before filming commenced. He used some unusual techniques to compose the score, and said, "I actually wrote out the sheet music backwards so the orchestra played it backwards and then I digitally flipped it. So you're hearing the score as it's written, the same melody, but with a backwards sounding orchestra which gives it a kind of unusual, unsettling sound."[129] The Prometheus (Original Motion Picture Soundtrack) album was released on iTunes on May 15, 2012,[130] and on CD on June 4, 2012.[131] It features 23 tracks by Streitenfeld and two supplemental tracks by Harry Gregson-Williams.[132] Frédéric Chopin's "Raindrop prelude" (1838) is also featured in the film.[133][134]

On March 17, 2012, Scott, in partnership with AMC Theatres, hosted the premiere of the first full Prometheus trailer at the AMC Downtown Disney during WonderCon in Anaheim, California. The event was streamed live via Facebook, Twitter, and the AMC Theatre website, and the trailer was posted on AMC's YouTube channel immediately after its debut.[154] Reactions to the trailer from WonderCon attendees, and on Twitter, were generally positive,[155] and it received nearly three million views in the three days following its release.[156] On April 10, 2012, media outlets were shown a 13-minute montage of scenes in 3D from the film's opening at the Vue Cinema in Leicester Square, London.[157] The screening, and in particular the 3D visuals and the performances of Fassbender, Rapace, Theron, and Elba, was well received.[25][157][158]

On April 29, 2012, the international launch trailer debuted in the United Kingdom on Channel 4 during the first advertisement break of the TV show Homeland. Viewers were encouraged to share their opinions about the trailer on Twitter, some of which were then shared in a live broadcast during a later break. This was the first time that viewers' tweets were used in a broadcast advertisement.[159][160] A competition, offering viewers a chance to win tickets to the film whenever the social platform Zeebox detected the advertisement airing, was launched on that site.[161] On May 8, 2012, the advertisement became the subject of an investigation by the British broadcasting regulatory body Ofcom for allegedly breaching broadcast rules when a voiceover encouraged viewers to book tickets during the advertisement with the Channel 4 logo onscreen. The broadcast potentially broke a ruling that advertising and teleshopping must be clearly distinguishable from editorial content.[162][163]

Although marketers typically avoid promoting adult-oriented films to reach a broader demographic, the film attracted several promotional partners including Coors, Amazon, and Verizon FiOS, which were estimated to have spent $30 million in marketing support. Amazon directed interested users to purchase tickets through Fandango, and placed promotional material in products shipped to customers; this was the first time that Amazon had allowed such marketing by an external company.[164] The premiere in London was streamed live via the film's website and the Verizon FiOS Facebook page. The event was facilitated by BumeBox, which took audience questions from social sites and gave them to reporters to ask at the event.[165] The National Entertainment Collectibles Association (NECA) released a series of Prometheus action figures in September 2012.[166] A book, Prometheus: The Art of the Film, containing production art and behind-the-scenes photographs, was released on June 12, 2012.[167]

TED community director Tom Rielly helped the film's producers gain approval for the use of the TED brand, which had not previously been used for promotional purposes. Rielly was involved in designing the 2023 conference, and said that the association generated millions of unique visits to the TED website.[168] The video's release was accompanied by a fictional TED blog about the 2023 conference and a tie-in website for the fictional Weyland Corporation.[169][170] On March 6, 2012, the Weyland website was updated to allow visitors to invest in the company as part of a game, which would reveal new Prometheus media.[171]

During the 2012 WonderCon, attendees at the film's panel were given Weyland Corporation business cards that directed them to a website and telephone number. After calling the number, the caller was sent a text message from Weyland Corporation that linked them to a video that was presented as an advertisement for the "David 8" android, narrated by Fassbender.[172] An extended version of the video, released on April 17, 2012, lists the android's features, including its ability to seamlessly replicate human emotions without the restrictions of ethics or distress.[173][174] A full page "David 8" advertisement was placed in The Wall Street Journal; a Twitter account operated by a David8, that allowed Twitter users to ask the character questions, was included.[175] A partnership with Verizon FiOS was launched, offering a virtual tour of the Prometheus spaceship.[175] Another video, "Quiet Eye," starring Rapace as Shaw, was released on May 16, 2012, and debuted on the Verizon FIOS Facebook page.[165] In a telephone call monitored by Yutani, a fictional company from the Alien series, Shaw requests Weyland's aid to seek out alien life.[176] In France, the Saint-Martin ghost train station was converted to resemble alien architecture from the film, and was visible to passing commuters.[177] The campaign continued after the film's release with a website that was listed during the film's end credits. The site referenced the philosophical novel Thus Spoke Zarathustra by Friedrich Nietzsche, and featured a video of Weyland, who quotes from the book.[178][179] Another video followed in September 2012, featuring Elba's Captain Janek preparing for a mission.[180] 2ff7e9595c